Homepage | Uli Golub Portfolio

hihi, I’m Uli 👋

I'm a Multidisciplinary full-cycle Product Designer. My expertise lies in Visual & Interaction Design, Design Systems, and User Research.

Selected Case Studies:

Shoppable Recipe Experience for E-Commerce Platform, Casablanca Market

Designed mobile-first recipe pages for Casablanca Market, leading to an 80% order completion rate after exploration and a 90% user recommendation rate.

Design System for E-Commerce Platform, Casablanca Market

Designed and implemented a scalable design system in Figma, enhancing team efficiency and reducing prototyping time by 45%.

AI-Powered UX Research: Informing the Redesign of Casablanca Market’s E-Commerce Experience

Achieved a 52% increase in sales, 42% boost in conversion rates, and significant improvements in customer satisfaction by implementing targeted design changes informed by AI-driven UX research and usability testing.

AI Sentiment Visualization Project for Pinchuk Art Centre

Collaborated with cross-functional teams to develop an award-nominated AI-powered multimedia experience, visualizing news sentiment through 3D simulations in Unreal Engine, resulting in a 35% increase in audience engagement.